Saturday, 26 November 2011

The March of the Bastards

Another day, another bastard corporation tries to fuck people over. This time, Unilever, SABMiller and Nestle (surprise, surprise) are hawking their uber-advertised, non-nutritious shite to the developing world - to countries that are yet to deal with malnutrition and starvation. Clearly, for the good of the people in those countries.....

This story, I think, raises two points. First, the structure that exists within most major corporations neccessitates not looking out for the interests of humanity. Within most major companies the existence of short-term stockholders means the companies have to ensure good profits each quarter (every 12 weeks!) in order to avoid capital flight. This structural pressure from the stockholders forces a continual short-termism, which promotes, well, basically, finding different ways to screw people. These companies should not be trusted - particularly by governments entering in to "responsibility" deals or whatever the fuck they're called. The companies should be pilloried for their craven self-interest and bastardly ways in the short-term and the system should be reformed in the long-run.

Second, while we decry the use of propaganda in Nazi Germany or the Soviet Union and claim its great effectiveness at "brainwashing" the population, the Western world remains entirely blind to the continual churning of propaganda from corporate machines. These companies manufacture markets, they create desires that satisfy the interests of corporations themselves and not of the people. In this particular case, they are promoting wants over needs and seriously fucking both people and countries over. Advertising will be the fucking death of us.

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